As they tend to at every major sporting event, Nike appears to be stealing the show at the 2015 NBA All-Star Weekend, despite not even being an official partner of the league. Indeed, the brand has filled every day with a host of can’t-miss events, from special product releases to athlete appearances and everything in between. At the center of it all? Nike Zoom City Arena, a state-of-the-art basketball facility that boasts a full-sized LED basketball court.
The court effectively brings the game to life, as the fully programmable LED floor is able to run interactive training regimens, games, contests and other virtual programs, including laying out the signature-move sequences of some of basketball’s elite players.
Check out a teaser video below, illustrating what exactly the floor is capable of, and sign-up to get in on the action at nike.com/nyc.
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