Two weeks ago, trailblazer Brad Hall sent shockwaves through the sneaker world with his riveting, industry-changing Air Jordan 4 unboxing video. Today, the visionary Hall does it again, releasing his Air Jordan 1 Retro Hi Laser unboxing video. We’re on pins and needles over here.
Here’s the thing, the shoe is only barely relevant. Sure, Brad goes in-depth, talks about that sole that’s “nice and icy,” the leather that “feels like a pair of [his] wife’s lambskin gloves.” But unlike nearly every previous unboxing video, Brad focuses on the unsung hero: the box itself. Notably its matte black finish and air vent, along with the actual manufacturing location of the box. Who else gives you these kinds of facts? Consumer Reports maybe, but this is so much more convenient.
All that plus a demonstration of how to walk to avoid creasing?! Sign me up, man. Check out all three minutes of glory below.
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