Nike Football takes the wraps off a new campaign this week, Never Finished, with the confident, outspoken Richard Sherman at the center. Shining a spotlight on Sherman’s approach to training, the first commercial sees Sherman claim he’s the game’s best, and the motivation to improve that such a boast instills in the star defensive back.
The campaign was designed around Sherman and the work ethic that’s incumbent upon a man who strives to unrivaled at his position. Says Sherman –
No matter what you’ve accomplished, your biggest competition is yourself. This campaign really speaks to the fact that the bar is continually being raised, which means I need to constantly elevate my training to meet my own expectations.
Check out the full Nike Never Finished spot below, along with a number of brief tie-ins, featuring cameos from Johnny Manziel, Victor Cruz, Ndamukong Suh, Ken Griffey Jr, Damon Wayans Jr, along with Sherman’s fellow Seahawks Michael Bennett, Byron Maxwell, Bobby Wagner and Malcolm Smith.
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