Watch: Usher’s Gold Air Jordan 3 in Honey Nut Cheerios Ad
Usher’s ultra-exclusive gold Air Jordan 3 is making another public appearance, this time in a rather unexpected spot: the new Honey Nut Cheerios commercial. (Although perhaps Nelly’s promotional...
View ArticleWatch: Nike LeBron 12 Cushioning Embraces the Hexagon
The Nike LeBron 12 was officially unveiled yesterday, an innovative model that pioneers Hex-Zoom technology, a series of hexagonal bottom-loaded Zoom units that ramp up explosiveness, responsiveness...
View ArticleWatch: Wall Street Journal Talks Potential LeBron 12 Sales
Last season, LeBron James’s shoe line cleared $300 million in sales despite the fact that, more often than not, he didn’t wear the LeBron 11 in games. So, with the LeBron 12 having been officially...
View ArticleWatch: Gatorade’s Derek Jeter Farewell Ad is Chilling
As we’ve mentioned time and again, Derek Jeter calls it a (legendary) career at the end of the season, hanging up his cleats after 20 years in pinstripes. You’ve seen an outstanding ad or two from...
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Watch: Richard Sherman, Cameos Galore in NEVER FINISHED Campaign
Nike Football takes the wraps off a new campaign this week, Never Finished, with the confident, outspoken Richard Sherman at the center. Shining a spotlight on Sherman’s approach to training, the first...
View ArticleWatch: Giving Away Free Jordans to Strangers in Compton
YouTube has plenty of unabashed malice masquerading as pranks, but thankfully it has the opposite, too. Stuff like the folks over at the BigDawsTV channel. In his latest effort, the channel’s star,...
View ArticleWatch: ‘Suit Up for Sunday’ w/Tim Howard, Darren McFadden
As the NFL prepares for its annual trip to London, where the other kind of football reigns supreme, Nike looks at the similarities between the two footballs, American and association. The new video,...
View ArticleWatch: LeBron James Interview with Rachel Nichols About his Return
LeBron James is returning home to Cleveland, and tackling a remarkably difficult task in the process: bringing the Cleveland Cavaliers their first NBA title. Perhaps even more difficult however, will...
View ArticleWatch: New Ellie Goulding Nike Ad –‘Ready for Anything’
You’ve seen the occasional Ellie Goulding Nike print ad before, and the English singer has even regularly been involved in special promotions with the brand, from exclusive remix albums to...
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Watch: Preview of “I Am Marbury,” Chinese Musical
No, I don’t have a Nike tie-in for you. But Stephon Marbury is starring in a Chinese musical. Stephon Marbury is starring in a Chinese musical titled “I Am Marbury” in which he plays himself, Stephon...
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Watch: Jordan Brand x Slam Dunk Teaser
Everything’s been pretty cloak and dagger up to this point with regards to the Jordan Super.Fly 3 and Air Jordan 6 Slam Dunk collabs, but today we get something official. Look, we already know it’s...
View ArticleWatch: Beats by Dre Presents “LeBron James – REESTABLISHED”
Want to welcome LeBron James home to Ohio? Well, get in line; so does every company he endorses. The latest to the fray is Beats By Dre, and the audio juggernaut’s LeBron James – REESTABLISHED ad. The...
View ArticleWatch: Sprite Imagines “LeBron James’ First Home Game”
Thursday night, history happens. That’s when the Cavs kickoff their regular season by hosting the New York Knicks, a game that also marks LeBron James’s official, regular season return home. And, as...
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Watch: LeBron James ‘Together’ Ad Celebrates Cleveland Unity
Tonight we witness a piece of history, as LeBron James, sure to go down as one of the NBA’s all-time greats, plays his first regular season game since returning to Cleveland. To celebrate the occasion,...
View ArticleWatch: Latest ‘The Offseason: Kevin Durant’ Trailer From HBO
HBO has released another trailer for its upcoming documentary on one of the NBA biggest stars and one of Nike’s most valuable endorsers: The Offseason: Kevin Durant. In the latest preview of the film,...
View ArticleWatch: BGCP3TV Episode 2 — Now With More Jabari Parker
Hot off the presses, the latest episode of BGCP3TV in HD premiered late last week during the Adult Swim programming block! The second installment of Jordan Brand’s sketch comedy show, starring Blake...
View ArticleWatch: ‘TiP TOE WiNG iN MY JAWWDiNZ’ Music Video Premieres
Once in a lifetime — if we’re lucky — a song comes along that changes music. Nay, that changes the course of history as we know it. TiP TOE WiNG iN MY JAWWDiNZ, the magnum opus of hip-hop visionary...
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Nike Helicopter Surprises HS Football Team at Practice
The Colerain High School football team took the field Thursday, November 7, to prepare for the following Saturday’s playoff tilt with Hilliard Darby, but it was what happened at the close of practice...
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Watch: Nike ‘Choose Your Winter’ Ad | Snowmageddon, Polar Vortex …
“Ancient man went extinct during the Ice Age.” So warns Nike’s latest ad, Choose Your Winter, which surprisingly stars Irish actor Chris O’Dowd alongside such expected sports superstars as NFLers Aaron...
View ArticleWatch: Kobe Bryant Talks Signature Shoes
On December 3, Nike Basketball will unveil Kyrie Irving’s first signature shoe. What does Kobe Bryant, a veteran of signature shoes, have to say about the process? In a video that premiered today, Kobe...
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