Look, on paper, every sneaker-unboxing video is the same. The presenter takes the shoe out, handles it a bit, describes how it feels, opines on the product. What distinguishes one from another is the élan of the speaker, the zeal they bring to the experience. Brad Hall, and his Air Jordan 4 Oreo unboxing, is the new gold standard.
Hall includes all of the above information, but does so with the stage presence of Johnny Carson, the technological knowledge of Tinker Hatfield, the easy charisma of Robert Redford.
Quotable highlights? He’s got ‘em in spades:
“It smells … [subtle, shuddering hesitation, as if the smell he’s just inhaled is the counterpoint to his soul, an integral piece of Brad that’s been missing his whole life] good.”
“The laces are long enough to tie them.”
“The back heel-tab is black and leather. I personally use a shoehorn, so I’m not gonna need this one.”
“Inside the shoe is the Michael Air Jordan dunking. [Pointing] There’s another Michael Air Jordan dunking. [Pointing] There’s another Michael Air Jordan dunking. [Pointing] On the tongue there’s also a Michael Air Jordan dunking. Very cool.”
Brad includes plenty of practical knowledge too. For example, a 10.5 in the Air Jordan 4 Oreo fits better, for a man who wears a 10.5-sized shoe, than a boys 6.5.
It’s two minutes and twenty-five seconds of solid gold. Check out the whole video below, and remember this as the watershed moment that everything about Sneaker Youtube changed.
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